If you have a small company and you do not have enough money to make big adverts then maybe you could do something more creative and physical. Thoughtful, owned by Daianna Karaian, did exactly that. Something physical! They put pennies, which are considered lucky, into origami envelopes all around London in the tube, on the buses and in shops. When I met her we saw in the cafe we met in that there were some of those pennies in origami envelopes.

If you would like to see what she wrote on her project then visit thisisthoughtful.com and look out for the backwards f!